ASC Connections Group
// Marketing Literature
// Design & Print
Mr Flynn Creative have been working with ASC Connections Group since designing their logo and original brand marketing back in the 90’s. Recently, we were tasked to revisit and refresh their brand to help position the business better as they expand and grow.
The ASC Connections Group branding and marketing project considered clearer marketing communications for stronger sales engagement with their vertical markets. As well as developing a new and flexible brand approach, so it’s easier to distinguish their business sector expertise.
Having implemented a new marketing department, it was also important for ASC Connections Group to develop brand assets that could be easily adapted and edited by their in-house marketing department – whilst we took care of the larger branding project elements.
What we developed was a series of new and confident multi page brochures for each of their main vertical markets. Each used an eye catching circular cover design influenced by the hoops in their main logo which influenced their new brand marketing design. We developed new accent colour ways to help distinguish expertise areas along with punchy, abstract, stock imagery to represent each sector, team member biography brochures to help humanise sales agents and engage clients, new letterhead design and business cards, corporate gifts (including calendars, notepads, pens, usb drives, sticky notes), email signatures, powerpoint presentations, social media branding and brand guidelines documentation – to make sure other suppliers kept ASC brand integrity.
Overall, the new flexible and memorable brand design means that ASC Connections Group are better positioned to clearly communicate their sector expertise to their vertical markets, and staff members are confident and understand ASC Groups brand purpose clearly.
“We have worked with Mr Flynn Creative for a number of years. During that time, we have had some interesting creative meetings and have challenged Wayne with our briefs. He always comes up with a concept that fits the bill. We have received very positive feedback from our clients with regards to our marketing literature. On top of all this – he is great to work with – calm under pressure!!!”
Jane Storer. Director. ASC Connections Group Limited.
“We wanted to refresh the ASC Connections brand as we felt the current branding did not portray our focus or what we stood for. Mr Flynn Creative has supported ASC Connections for a number of years on various projects, they know the company well and so it made sense for them to support our re-brand strategy. From the initial meeting to concepts and final pieces, Wayne was really passionate and enthusiastic, putting forward ideas and suggestions on how our new brand could look and feel. Thanks to Wayne, we now have a visual brand structure to work from and a variety of new brand marketing communications, including brochures, social media banners, promotional item designs and profile pieces. I would highly recommend using Mr Flynn Creative for all your brand and design needs.”
Rebecca Crowther. Marketing Executive. ASC Connections Group Limited.