ASC Connections Group

Mr Flynn Creative have been working with ASC Connections Group since designing their logo and original brand marketing back in the 90’s. Recently, we were tasked to revisit and refresh their brand to help position the business better as they expand and grow.

The ASC Connections Group branding and marketing project considered clearer marketing communications for stronger sales engagement with their vertical markets. As well as developing a new and flexible brand approach, so it’s easier to distinguish their business sector expertise.

Having implemented a new marketing department, it was also important for ASC Connections Group to develop brand assets that could be easily adapted and edited by their in-house marketing department – whilst we took care of the larger branding project elements.

What we developed was a series of new and confident multi page brochures for each of their main vertical markets. Each used an eye catching circular cover design influenced by the hoops in their main logo which influenced their new brand marketing design. We developed new accent colour ways to help distinguish expertise areas along with punchy, abstract, stock imagery to represent each sector, team member biography brochures to help humanise sales agents and engage clients, new letterhead design and business cards, corporate gifts (including calendars, notepads, pens, usb drives, sticky notes), email signatures, powerpoint presentations, social media branding and brand guidelines documentation – to make sure other suppliers kept ASC brand integrity.

Overall, the new flexible and memorable brand design means that ASC Connections Group are better positioned to clearly communicate their sector expertise to their vertical markets, and staff members are confident and understand ASC Groups brand purpose clearly.